Background
Misty Mountain offers artisan-curated hash rosin infused vape carts. They were planning a launch in California and needed brand and marketing support to capture market share.
Misty Mountain
Creating a lifestyle brand for a consumer product
2020
Role
For Misty Mountain, I played several key roles: Creative Director, designer, and digital marketing strategist.
Solution
We created a outdoor inspired lifestyle brand with innovative packaging and CSR built in by default partnering with Last Prisoner Project and the Arbor Day Foundation.
